Complete Website Revamp
Safety Knives - ADCO Industry Australia
A full redesign of the Safety Knives website, Redesigning a product-focused website to improve navigation, product discovery, and overall usability
Role
UI/UX Designer
Duration
6 Weeks
Industry
Industrial Safety & E-Commerce
Responsibilities
UX Audit · IA · UI · Prototype
Challenge
The challenge
ADCO Industries is Australia’s official distributor of EasyCut™ Safety Knives, trusted across healthcare, logistics, manufacturing and retail.
The old site held all the information, but its dated layout, weak hierarchy and inconsistent calls-to-action made it hard to build trust or find the right product. The redesign had to feel credible and modern, simplify product discovery, and scale cleanly as the catalogue grows.
Process
Design process
01
Business Understanding
02
UX Audit
03
Information Architecture
04
Wireframes
05
UI Design
06
Prototype
07
Developer Handoff
08
Design QA
Before vs After
Homepage, reimagined
Before
After
Stronger Hero Experience
A bold, focused hero immediately communicates what the company sells and who it serves.
Improved Visual Hierarchy
A clear typographic scale and spacing guide the eye through content in the right order.
New Product Categories
Products are grouped into intuitive categories so users find the right knife faster.
Enhanced Trust Signals
Certifications, distributor status and social proof appear where decisions are made.
Better Product Discovery
Prominent navigation and search shorten the path from landing to the right product.
Stronger Call-to-Action
Consistent, high-contrast CTAs make the next step obvious on every screen.
Final Experience
The redesigned experience
About
Product
Product Details
Contact
Interactive Prototype
Explore the full experience
Explore the complete experience, including micro-interactions, page transitions, and responsive layouts.
Outcomes
What the redesign delivered
Modern Visual Identity
Improved Navigation
Better Product Discovery
Responsive Experience
Consistent Design System
Developer-ready Handoff
Reflection
What I learned
This project sharpened how I connect business goals with user needs. Clarity in structure, hierarchy and calls-to-action does more for trust than decoration good UX is really about removing friction between people and the product.
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